Content Studio & Growth Partner · Mumbai
35+ brands · One in-house team · One tone
Growth is a RACE.
Every brand has three jobs: get noticed, turn interest into sales, and deliver what it promised. Delivery is yours: the product, the service, the stock. The first two are a four-leg race, and most brands hand the baton to a new vendor at every leg. We run all four, in one tone, with no handover.
R · Reach
Get seen. People notice you, and remember what they noticed. Brand films, reels, creators, events and paid reach, built to stop the scroll in the first second.
What we track: impressions, reach, views, footfalls, how many stay past three seconds.
A · Acquire
Turn reach into intent. A view turns into wanting. Series worth following, founder and customer stories, and posts people save and send to a friend.
What we track: saves, shares, DMs, profile and site visits, sign-ups.
C · Close
Turn intent into customers. Ads on Meta, Google and YouTube, product films and photos, UGC and launch campaigns, tested and tuned every week.
What we track: cost per sale or lead, conversion rate, return on ad spend.
E · Expand
Grow lifetime value. Buyers come back and bring friends. Community, content for the second and third order, new launches and moments worth coming back for.
What we track: community growth, repeat orders, referrals.
Reach and Acquire are your marketing. Close and Expand are your sales. With us, it’s one team, one plan and one tone.
[OUR WORK]
Work that moved people, and markets
Bliss range · Reach
Mokobara
Brief to shoot in under three days: 13 editorial stills and three vertical films.
Menswear · Reach
DaMENSCH
Misdirection films, written, shot and cut by our own team.
Health insurance · Close
ACKO
Performance ads made with the craft of a film.
D2C · Acquire
Epic Condoms
Humour that hits, in a category that usually whispers.
Personal brand · Expand
Chef Amrita Raichand
From chef to content IP: social, YouTube and collaborations.
Personal brand · Reach
Dr. Vandana Verma
Hair and skin science, made easy to follow.
[OUR PROCESS]
From brief to broadcast
The process Jay built over 800+ campaigns and 75+ films, now run by one in-house team — repeatable, without losing the craft.
Our own studio.
Our own cameras.
Most of our shoots happen on our own floor in Malad West, with cinema-line cameras and equipment we own. No location-scouting drama, no rental queues, no waiting for someone else’s slot. Product, fashion, food or film. When the story needs a street, a store or a set, our kit goes with us.
[FOUNDER]
The tone curator
Dr. Jaya Subash M (h.c.), known as Jay, started out cutting trailers for South Indian films. Since then, Jay has worked on 75+ films and 800+ campaigns for 150+ brands, including Meta, WhatsApp Business and Flipkart Fashion, and won 12+ awards. That trailer instinct runs through everything the studio makes: a hook in the first second, rhythm to the last frame, and a story in between.
[OUR PACKAGE]
Built around your brand’s stage
Questions founders ask us
What does a content studio do?
We plan, shoot, edit and publish the content a brand needs, and run the campaigns that carry it: films, reels, photos, social media, ads, creators and events. A production house leaves after the shoot. We stay for what happens next.
Do you work with brand-new brands?
Yes. Launching is half of what we do: the first voice, the first film and the first 90 days. We work in three-month commitments, because trust and results both take time.
Do you only make content, or do you run ads too?
Both. We make the ads and run them on Meta, Google and YouTube, and we report on cost per sale, not just views.
Do you use freelancers or outside vendors?
No. Your work is made by our own team, in our own studio, with our own cameras and equipment.
How much does it cost?
We provide customized packages. Your quote depends on your stage, the volume and the channels, and it reaches you the same day or the next morning after our first call.
Where are you based?
Our studio is in Malad West, Mumbai, with our own cinema-line cameras and equipment. We also shoot on location across India when the story needs it.
How do you measure success?
Against your own starting point, leg by leg: Reach — impressions and views. Acquire — saves, visits and leads. Close — cost per sale and return on ad spend. Expand — community and repeat orders. You get a report on the 5th of every month.